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TKG'S DIGITAL STRATEGY INCREASES 415 GROUP'S TRAFFIC BY 34.25%

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415 Group and TKG have a partnership spanning more than 20 years to drive impactful marketing for the Canton-based accounting firm. 

As Stark County’s largest locally owned accounting and IT firm, 415 Group has relied on TKG to help elevate their brand and connect with clients in accounting, tax services, business consulting and IT. Recently, they wanted a new website to support their ongoing efforts and increase the visibility of their outsourced accounting services.

 

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GOALS

 

As a leader in accounting and IT services, 415 Group wanted a website that would reflect their services and reach a wider audience. TKG created a fourth quarter plan to achieve 415 Group’s goals with a digital marketing strategy. 

Increase brand awareness

415 Group wanted to increase awareness with Ohio businesses who are looking for their services.

Visibility of outsourced accounting

Improving visibility of 415 Access, their outsourced accounting service, will give more exposure to the services offered by 415 Group.

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STRATEGY

Build new website

A new website was launched in August 2024 to refresh their look and provide a professional appearance to interest new prospective clients. The website focuses on the services offered, while highlighting 415 Group’s legacy in Stark County.

Website promotion through digital marketing

The new website and services were promoted through an aggressive digital marketing campaign consisting of videos, email newsletters and social media posts. These initiatives pointed the audience back to the website for further information.

RESULTS

 

Polygon orange 34.25% increase in overall traffic  

Polygon orange The number of indexed pages has increased to 3,483 (+95.01%) following website launch 

Polygon orange Improved website speed   

The results show how careful planning and execution paid off for 415 Group. Overall traffic has increased 34.25%, the number of indexed pages has risen to 3,483 (+95.01%) and the website speed has improved. 

 

Partner with us on your next digital marketing strategy.

Ready to drive results with a powerful digital marketing strategy? Reach out to TKG.  

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