OUR PROCESS FOR YOUR SUCCESS

Since 1997, we’ve built our proven process for serving market leaders in the manufacturing, e-commerce, health care and professional services industries in Canton, Ohio and beyond.  

Our experience tells us we need to become an extension of your business to have success in generating actual revenue for you. Our process helps us uncover the real opportunities to utilize tactics like digital advertising, SEO and social media marketing on your behalf. 

Sync Up

Digital or Brand Strategy

Lift & Launch

Quarterly Strategy Review

Sync Up. Let’s get to know each other

The Sync Up meeting is your opportunity to get access to our creative, strategy and development team leaders. Our goal in these meetings is to hear your goals and challenges. Then, we’ll have an open discussion sharing ideas and insights with you. It will give you a window into the experience and talent we bring to the table (and give you a chance to see if we are a personality fit). Those things are key to building a good partnership. All we ask is that you come ready to have an open and honest conversation and you keep an open mind.

Strategize. Get started with a digital strategy or brand story

If the Sync Up goes well and you choose to take the next step, we’ll move into discovery and strategy. In this phase, we will either build your digital strategy or a full brand story plus digital strategy. Here are some of the deliverables you can expect. You can also watch this video to get an idea of what’s involved.  

Brand Story

Key messaging
Brand positioning strategy
Persona development
Logo concept
Art direction
Core collateral design
Competitor brand comparison
Key marketing campaign creative
Brand guide documentation

Digital Strategy

Benchmark performance data
Competitor analysis
Analytics review
Keyword research and SEO strategy
Website architecture plan
Content & SEO strategy
Digital advertising strategy
Social media strategy
Email marketing & automation strategy
Platform solutions strategy
Video & photo strategy

Launch.  Start generating marketing qualified leads

In this phase, we will execute against the brand and digital strategy and your goals. That may include a redesigned or updated website, implementation of digital ad campaigns, social media support and initial search engine optimization efforts.

Common digital marketing tactics included in the launch phase:

New website
Foundational search engine optimization
Ranking retention plan
Digital advertising campaign

Review. Live in the flywheel, one quarter at a time

Digital marketing is not a “set it and forget it” sort of thing. That’s why our process includes Quarterly Strategy Reviews where we will:

Evaluate current performance vs. benchmark indicators and ROI data
Review deliverables and activities from the previous quarter
Discuss the state of your business including new goals, objectives and market shifts
Provide strategic direction and plans for moving forward

START WITH A SYNC UP