New marketing trends come along all the time, replaced by new and better tactics that yield improved results. To stay relevant, businesses need to be aware of the latest trends, understand why they work and when to replace old marketing tactics that are no longer relevant.
Here are some marketing trends, once widely used, that should take a back seat to a fresher approach. We’ll tell you how to replace these tired trends with better-performing marketing strategies.
Is there anything more annoying than pop-up ads? Most consumers hate them! Others have become so used to pop-up ads that they just ignore and dismiss them immediately. Neither is good for your business. Some browsers even block pop-up ads.
While pop-up ads once had the advantage of grabbing attention, that’s the past. Now pop-up ads won’t necessarily help you make a good impression.
When you plan and execute a content marketing strategy, you make more meaningful relationships with potential customers. By building trust slowly and providing useful information, you become a trusted resource.
What are vanity metrics? Vanity metrics are those that feel good, but don’t mean much. Likes, shares and followers don’t always translate into business. Likes on your social posts aren’t helpful if there are no customer conversions. Vanity metrics are not informing your business decisions.
To better measure consumer engagement and customer conversion, try tracking KPIs, or key performance indicators. These metrics are custom, depending on your products or services, and formulated around what is meaningful to your company.
KPIs are data driven, so they’re more effective than vanity metrics. With KPIs, you can focus on quality over quantity and make better decisions about where to spend your marketing dollars.
With the way search engine algorithms have evolved, you won’t see a benefit from keyword stuffing. Today, search engines prefer high-quality, relevant content and reward it with a higher search engine ranking.
Make your content the go-to place for answers, entertainment or expertise. Search engines will reward you for providing a better user experience.
If you are relying on tv, print and radio only, you’re really missing the mark. These traditional methods are still used and should be, but you need to focus more attention on digital marketing.
Website content and development, social media posts and targeted digital advertising should make up a large portion of your marketing budget.
And don’t forget video! Video is more popular than any other content on social. It’s engaging; and younger audiences expect it. They use videos to create connections. You can use video to connect with potential customers.
Don’t depend on old-fashioned, outdated marketing techniques. If you want a marketing partner by your side who understands how to use the most effective tactics to communicate your brand and boost your business in 2024, talk to TKG. We’ll schedule a sync up meeting to get to know you, so we can make our best recommendations. Let’s talk!