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TKG'S DIGITAL MARKETING STRATEGY INCREASES APPOINTMENTS FOR TIRE SOURCE

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Northeast Ohio automotive service provider leveraged TKG to grow customer base and car count

Tire Source is a trusted, locally owned automotive service provider with multiple locations across Northeast Ohio. Specializing in a wide range of automotive maintenance and repair services, they offer everything from tire sales and installation to oil changes, brake services, and more. Known for their commitment to exceptional customer service and high-quality workmanship, Tire Source helps drivers keep their vehicles running smoothly and safely.  

In 2023, Tire Source partnered with TKG to implement digital marketing services, specifically content & SEO, digital advertising, social media management as well as updating their photography and video assets.  

 

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GOALS

Expand customer base and car count

Tire Source wanted to grow its customer base and car count by implementing targeted marketing strategies to attract more drivers seeking reliable automotive services. 

Educate current and potential customers on the vast service lineup 

From tire and brake services to alignment and engine repairs, Tire Source sought to educate customers on the maintenance and repair options available to meet their automotive needs.

Social Strategy

STRATEGY

Optimize content and update messaging

We optimized Tire Source’s website content and created new messaging focused on their three uniques that separate them from their competition: personalized attention, vast range of auto services and community connection.

Lead generation

To increase their customer base, we implemented robust Google and Meta advertising campaigns to grow brand awareness among their core audiences as well as Gen-Z drivers. 

 

"Since partnering with TKG, we've seen a significant increase in quote requests and scheduled appointments. Their expertise has truly made a difference in our business."

- Tom White, Owner, Tire Source 

RESULTS

 

Polygon orange 35.65% increase in overall website traffic

Polygon orange 115.52% increase in direct traffic 

Polygon orange 46.93% increase in appointments scheduled

Polygon orange  30.87% increase in phone calls for appointments 

Since we began our partnership with Tire Source in 2023, our marketing efforts have increased overall traffic by 35.65% and direct traffic by 115.52%. This led to a nearly 47% increase in appointments scheduled and a 30.87% increase in phone calls for appointments. 

 

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Ready to drive results with a powerful digital marketing strategy? Reach out to TKG.

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