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TKG'S DIGITAL MARKETING STRATEGY BOOSTS LEADS AND ORGANIC TRAFFIC FOR GRASS MASTER

Grassmaster_Case Study

Northeast Ohio lawn care provider leveraged TKG to increase leads and organic traffic

Based in Northeast Ohio, Grass Master is a trusted lawn care provider, helping homeowners maintain beautiful, healthy lawns with their expert services. From fertilization to pest control, they offer comprehensive solutions to take the work out of having beautiful grass all year long. In addition to our marketing services of SEO & Content, Social Media, Digital Advertising and Email Marketing, we recently refreshed their website. 

 

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GOALS

Attract potential clients

Grass Master sought to attract new clients by enhancing their online presence and positioning themselves as a trusted provider in the lawn care industry.   

Grow online presence

They aimed to strengthen their brand awareness and maintain a consistent online presence to stay visible and top-of-mind with potential clients. 

Grassmaster_Case Study-Goals

STRATEGY

Update content and engage users

We focused on optimizing Grass Master’s website content, creating a clear and engaging narrative around their services. The messaging established trust by emphasizing their deep understanding of lawn care needs in Northeast Ohio.  

Lead generation

To drive engagement, we implemented a robust marketing plan, leveraging form fills and phone call CTAs to capture potential leads. By creating an easy-to-navigate website with strong messaging, visitors were more inclined to take action. 

RESULTS

 

Polygon orange 47.5% increase in total leads

Polygon orange 213% increase in organic traffic 

Polygon orange 156% increase in website traffic  

Our strategic approach significantly moved the needle for Grass Master with a 47.5% increase in leads from both form fills and phone calls and 213% increase in organic traffic driven by optimized content. This led to a 156% increase in overall website traffic. 

 

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Let TKG take the lead on your digital marketing strategy, so you can focus on running your business.  

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