TKG TO LAUNCH BRANDED DIGITAL STRATEGY

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Newly established managed services organization turned to TKG for help creating a brand, website and digital strategy

CatenaCare is a Managed Services Organization (MSO) that provides administrative services and support for long-term care, skilled nursing, assisted living and independent living facilities. The Canton-based organization wanted to launch a brand and digital strategy with objectives to establish themselves as a leading choice for post-acute care and MSO organizations. 

GOALS

 

As a newly established organization, CatenaCare wanted to reach a larger audience and highlight the quality of its healthcare services. TKG set out to create a plan to meet their goals with a strong brand and digital strategy. 

Increase qualified leads

CatenaCare wanted to accelerate growth of the MSO by increasing qualified leads and attracting top-tier talent. 

Enhance brand presence

CatenaCare aimed to strengthen their brand presence to attract potential investment opportunities.

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STRATEGY

Develop brand identity

To establish CatenaCare as a recognizable and trusted name, TKG designed a complete brand identity, including a new logo, corporate identity package and domain name, along with a strategic public relations plan.

Launched "Powered by CatenaCare" brand for the MSO

TKG created a distinct brand identity for the MSO itself, highlighting its private service offerings and introducing the tagline "Powered by CatenaCare" to reinforce the value and quality of care under the CatenaCare umbrella.

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