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TKG'S DIGITAL MARKETING STRATEGY BOOSTS ARBORTECH'S ORGANIC LEADS BY 45%

Feature-Arbortech

 

Wooster-based forestry truck body manufacturer partners with TKG for targeted traffic growth through conversion rate optimization 

ARBORTECH is a leading manufacturer of forestry chip truck bodies and specialized service vehicles for arborists and tree care professionals. In its first year with TKG, ARBORTECH has successfully driven targeted website traffic to connect with more industry professionals.  

 

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GOALS

 

As a leader in the arbor industry, ARBORTECH wanted to reach more new customers by driving website traffic to conversion points on the site.  

Drive traffic

ARBORTECH wanted to drive more traffic to webpages with contact forms. 

Increase organic leads

ARBORTECH aimed to increase qualified sales leads for their chip bodies in target markets, focusing on organic growth. 

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STRATEGY

Conversion rate optimization

We implemented a conversion rate optimization campaign by updating the website’s design and rearranging on-page elements to make it easier for visitors to find key pages, like contact forms, helping them act quickly and easily.  

Targeted PPC campaigns and landing pages

We are running targeted PPC campaigns to increase traffic to key conversion centric landing pages, which works toward their goal of expanding their brand's reach in their target market segments. 

RESULTS

 

Polygon orange 382% increase year-over-year in traffic to the Request a Quote page 

Polygon orange 28% increase year-over-year in engaged user sessions  

Polygon orange Grew organic leads from 2 in August 2023 to 43 by July 2024, with organic sources now accounting for approximately 45% of monthly leads 

Since we began our partnership with ARBORTECH in 2023, traffic to their Request a Quote page skyrocketed by 382% year-over-year, while engaged user sessions saw a 28% increase. Organic leads experienced tremendous growth, jumping from 2 in August 2023 to 43 in July 2024, with nearly 45% of their monthly leads now coming from organic sources.

 

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Ready to drive results with a powerful digital marketing strategy? Reach out to TKG.  

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