The Karcher Group’s (TKG) recent acquisition of Pole Position Marketing has resulted in the creation of three new positions with TKG including Social Media Specialist, Digital Strategy Architect and Search and Advertising Strategist. Joining the TKG team are PPM team members Kelley Gifford, Jennifer Gross and Alan Waggoner.
Gifford has worked a myriad of positions in the nonprofit sector and brings a fresh perspective to TKG in terms of social advertising, transmedia communications and digital marketing. She will be transitioning into the role of Social Media Specialist for TKG.
“I’m excited for this transition into the TKG family. We have a lot we can learn from each other and apply to current and future clients,” explained Gifford.
Gross comes to TKG with a background in software focused on overseeing digital marketing, website development and SaaS product strategies across multiple industries. She will take the role of Digital Strategy Architect at TKG, helping define client marketing plans and spearheading the company’s marketing automation efforts.
“I’m eager to start working with the TKG team to help execute client strategy and extend their sphere of influence,” said Gross.
Waggoner started off studying PPC marketing from some of the pioneers in the industry. He has run his own affiliate marketing campaigns and has helped countless companies with their online advertising. His role as Search and Advertising Strategist at TKG will allow him to continue working on what he is passionate about.
“I’ve worked as a freelance consultant for a number of agencies and look forward to bringing my search advertising and analytics experience to the TKG group,” said Waggoner.
It is an exciting time of change and growth at TKG. Please contact us if you'd like to learn more.