At The Karcher Group, we have entered an intense love affair with HubSpot. This powerful customer relationship management (CRM) software features five hubs: Marketing, Sales, Service, CMS, and Operations. Within the Marketing Hub are amazing email and automated marketing capabilities.
HubSpot’s email features make us swoon. If you’re not using the platform to host your website, you can – for example – integrate your WordPress site into HubSpot to access all the CRM-powered data. This can help you better nurture leads through your emails, closing the loop between your marketing and sales teams. Are you getting goosebumps, too?
Let’s dive into the top 10 reasons you need to be using HubSpot for email marketing.
Once you dig into HubSpot, you’ll find that it’s very easy to use. There might be a slight learning curve, but you won’t feel like you are lost without a compass. You can always chat with the HubBot or explore the HubSpot Help Center. Even better, if you partner with The Karcher Group, we can provide HubSpot training. Our experts will walk you through all the email and automated marketing features your heart desires.
If you’re already using other Hubs, learning the Marketing Hub and using its email tools won't be complicated.
Not a design expert? No worries! HubSpot offers pre-designed goal-based templates. Once you choose your preferred template, you can customize the layout, branding, calls-to-action, content, images and more with the drag-and-drop editor.
Yet if you or someone on your team wants to get even more creative, you can use HTML-based editing blocks or design an email template from scratch.
One of the best HubSpot email marketing tools is A/B testing. You can test different subject lines and content with your emails. A/B testing helps optimize your emails to get more readers to open them and to drive engagement and sales. It’ll help take the guesswork out of writing emails and improve your communication.
Is there a co-worker who never uses your name? And you’re wondering if it’s possible they don’t know it? This situation really sticks out when another coworker you rarely talk to remembers your name and uses it to say hello. When people use your name, you recognize that one second of extra effort. So... Why not personalize your emails so your customers feel the same way?
HubSpot allows you to use personalization tokens to insert a contact’s name, company name, industry, and more. Everyone receives dozens of emails each day, causing them to gloss over the majority of what lands in their inbox. When you add a little personalization to the subject line or opening of the email, it will catch their eye and improve the chances of them opening it.
The more you use HubSpot, the more integrated the analytics will be. You can pull reports for a variety of KPIs and related data for your emails, website, landing pages, sales team, etc. Yet, even if you don’t take advantage of all HubSpot has to offer, you can still glean a lot from their email data.
Viewing analytics for the emails you’ve been sending can help you decide how to adjust them to get even more results from your contacts. Interpreting the data can inform you of ways to improve your marketing strategy. For example, you might find that the date and time that you send your weekly newsletter should be moved to later in the week to help with open rates.
Even if your website is not hosted on HubSpot, you can still integrate automated email features into other CMS platforms. Automated emails help you in the background, any time someone completes a goal on the site. For example, when someone submits a contact form related to a specific product or if someone signs up to receive your newsletter.
You can also set up workflows based on a more robust marketing campaign paired with actions taken within an email. These intelligent workflows let you set up different routes a user could take, in order to improve conversions and sales. They can be a bit of a maze once set up, but you’ll get a-MAZE-ing results with them.
Instead of stalking prospects as they pick up their morning coffee and drop kids off at school, HubSpot keeps track of their email interactions all in one place. This less creepy method of tracking their touchpoints with your company can help your marketing and sales teams better nurture leads and increase conversions. If necessary, you can even turn on notifications so you know when prospects have opened emails.
In HubSpot, you can create more segments than a clementine has. You’re able to organize your contacts and leads into categories that make sense for you and your business. Once you have your audience tagged and listed, you can send unique emails that speak to each segment’s needs.
Utilizing this feature may create more work for you—such as creating two different emails for two different lists—but it basically guarantees that the focused messaging will perform better than a more generic email that goes to everyone.
HubSpot lets you own the content and media you create, as well as your contact lists. This doesn’t seem so radical until you compare it to social media platforms. If your main social media website disappeared tomorrow, what would you do? Even in a less apocalyptic situation, like everyone focusing on the newest social media app that you’re hesitant to try, how would you reach your audience?
Unlike the volatility of social media, email allows you to connect with customers year after year. Even if your contacts are split across varying email providers, you’ll still be able to easily reach them.
Many popular email platforms charge you based on the number of contacts you have in their system. They seem to say, “Congrats on your success! Now give us all your money!” On the other hand, things are a little different when it comes to HubSpot email marketing pricing. You only pay for the contacts you market to with emails.
Here’s an example as to why this is a great deal. Let’s say you have a list of contacts who have unsubscribed from your emails. This group isn’t disinterested in your brand anymore—they just prefer to keep up to date via your engaging TikTok videos. Because they’re still engaged customers, you want to keep them in your CRM. With HubSpot, you can keep all of their information within the CRM—but if you don’t send them emails, you won’t be charged for them.
Agencies who have proven to successfully manage and service their clients by using HubSpot are awarded certifications. We’re proud to say that TKG is a Platinum Certified Agency Partner. And, many of our employees have HubSpot Academy certifications. Our team feels that HubSpot is a very flexible, powerful platform. And they’d love to show you how it can help your business. Reach out to us today to find out how HubSpot can be part of your email marketing strategy.