DIGITAL MARKETING TRENDS & INSIGHTS
We won’t always tell you what you want to hear, but we will always share what we know. It’s a mantra we call real talk, and it guides our honest approach to marketing and web design.
3 Marketing Trends to Ditch in 2025 and What to Replace Them With
As we ring in the new year, make a resolution to ditch outdated marketing trends. You want to be...
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Leveraging Marketing Data for Your Sales Team
Marketing data is a key resource for your sales team. Analyzing marketing data can help your sales...
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Google Gemini and Apple Intelligence: The future of AI
Google and Apple, two of the biggest powerhouses in technology, have both recently rolled out their...
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Top 6 Google AI Fails and Their Impact on SEO
Google AI is making impressive advancements and playing an increasingly important role in search...
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Are Backlinks So 2015 SEO? How Backlinks Have Become a Key SEO Factor . . . Again
In the past, backlinks were the cornerstone of SEO strategies. Websites vied for the highest number...
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Why Upgrading Your IT Infrastructure with New Hardware and Operating Systems is Essential
In today's rapidly evolving digital landscape, keeping your IT infrastructure up to date is not...
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6 Local Advertising Strategies for Promoting Local Businesses
Whether you’re a local business or a larger company looking to break into a local market, digital...
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8 Reasons Why Managed IT Services Is Better for Your Business Than Break-Fix IT
When it comes to IT management, businesses often face a choice between two distinct approaches:...
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TKG's Winning Combination of Lead Generation and Management
With over 30 years of experience across various industry verticals, including manufacturing,...
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Why You Shouldn’t Use Your Nephew to Market Your Business
When it comes to marketing your business, the temptation to save money and rely on a tech-savvy...
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CEO’s Checklist for Hiring a Digital Marketing Agency
Hey there. My name is Dennis Galbreath, and I am a Digital Strategy Manager at TKG. I’ve had the...
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How to Build the Best Digital Marketing Report for Your Business
As a Digital Strategy Manager at TKG, I firmly believe that proper tracking and measurement are key...
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What To Avoid When Looking for a Digital Marketing Agency
Are you looking for a solid digital marketing partner? It's important to know what to look for, but...
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Are You Ready for Native GA4 Year Comparison Data?
Can you believe that it has almost been a year since the marketing world was turned upside down and...
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Marketing Trends to Ditch in 2024 and Effective Tactics to Replace Them
New marketing trends come along all the time, replaced by new and better tactics that yield...
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How to Build a Strong Online Presence for Your Local Small Business
In today's digital age, having a strong online presence is crucial for small businesses. With the...
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What is Account-Based Marketing: A Strategist's Guide with TKG's Growth Flywheel
As a seasoned Digital Strategy Manager at TKG, I've seen firsthand how Account-Based Marketing...
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Driving Innovation: The Fusion of Technology and Automobiles
In the fast-paced world of automotive repair, staying ahead of the curve is essential. With the...
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3 Ways I Used AI-Generated Voice Audio Without Compromising Human Connection
With the easy accessibility to AI tools today, you have probably noticed that AI-generated audio...
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How a Mix of Traditional and Digital Marketing Might Be the Key to Success
In a world of ever-changing trends and technology, businesses often find themselves torn between...
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Beyond the Basics: 5 Signs Your MSP Truly Cares About Your Business
In the dynamic landscape of modern business, having a reliable Managed Service Provider (MSP) is...
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The Best SEO Checklist for 2024
Your website is basically nothing without search engine optimization (SEO). You can build a...
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Marketing Trends for 2024
Welcome to the new year! Your optimism for 2024 is still sparkling in your champagne glass, and the...
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Top 10 Reasons Business Owners Need to Invest in an IT Partner
In the dynamic and digitally driven business environment, the role of Information Technology is...
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How to Cut Through the Noise on Social Media with Professional Video & Photo
We live in a digital age of constant scrolling, where everyone is vying for our attention. So, how...
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Smart Start Recap: Navigating the Complex Landscape of IT & CRM Platforms
TKG's Smart Start series proves to be valuable when navigating the IT and customer relationship...
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The Synergy Between Demand Generation and Lead Generation: A Vital Strategy for Growing Companies
Greetings, esteemed marketers and business growth aficionados! I'm Dennis Galbreath, a Digital...
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Importance of Preserving Your Brand Through Consistency
Market leaders are true to their brand. Your brand is the foundation of your digital strategy and...
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Top 4 tips to make the most of your trade show follow-up
That’s a wrap. Now that your trade show is over, and you’ve packed up the booth, what’s next? Here...
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The Struggle with Organic vs. Paid Social Media
An Honest Conversation with Two Small Business Owners This year, Search Engine Land found that...
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Unpacking Twitter's Rebranding to “X”: A Missed Opportunity for Strategic Cohesion
In the ever-evolving landscape of social media, Twitter has stood as a leader, shaping...
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Barbie World and Branding: Changing for the Better
For years, Barbie has been a brand that has been struggling to keep up with a changing world. Sales...
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Wix ADI: Is It Worth the Hype?
In the world of AI, website development has never been easier. But will it really deliver the...
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The Importance of Branding in Digital Marketing: How to Build a Strong Brand Online
Your brand is more than a logo and a product. To create a successful online brand, all you need is...
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Improve your Digital Advertising ROI by Augmenting Your Ad Spend
Welcome, fellow digital diehards! Today, we're diving into the exciting world of PPC advertising...
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Content Marketing with AI and Integrity
Five Questions to Ask to Ensure Integrity and Success In a world where productivity and efficiency...
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Five Years. Five Lessons. What I’ve Learned on My Digital Marketing Journey
If you asked me in high school, or even college, what I wanted to do for a career, working at a...
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8 Creative Ways to Use ChatGPT in Your Digital Marketing
ChatGPT and other artificial intelligence programs seem to have everyone in a chokehold these days....
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13 Questions Your Digital Marketing Agency Should Have Asked
As strange as it may sound, not every web marketer is focused on their client’s needs. Quite often,...
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4 Unique Challenges of B2B Digital Marketing
Anyone who has been in the business-to-business marketing space for any length of time knows...
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What Is the Best CRM in 2023: HubSpot vs. Salesforce
HubSpot and Salesforce are both extremely versatile and popular CRM platforms that are used by...
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Could ChatGPT Change the Future of Marketing?
Artificial intelligence has been a hot topic for conversation lately and for good reason. The...
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4 Types of Information Technology Security Your Business Should Improve Today
If you haven’t looked into the stability and health of your cyber security technology lately, your...
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What is Google’s Algorithm and Why Should I Care About It?
If you’re a digital marketing client of TKG, you may have heard me mention Google’s recent updates...
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How to Spot a Phishing Email: Top 5 Clues to Look For
Our Best Tips for Phishing Email Prevention I was just revisiting a blog post I wrote that covered...
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5 Best Marketing Automation Tools & Platforms of 2023
This post was released prior but has since been updated for 2023.
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6 Reasons to Use a Local Digital Marketing Agency
Hiring a marketing agency is a big investment. This is especially true if you’re a small business...
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4 Commonly Misconstrued IT Terms
We get it—IT is confusing. The number of tech-related acronyms seems to increase daily. But as a...
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5 Potential Problems When Shooting Video on Location (And How to Prepare for Them)
Let’s face it—making professional videos can be intimidating. There’s a lot that goes into them,...
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SEO oh no! 5 SEO Tactics to Throw Away – and What to Replace Them With
Have you heard of black hat SEO? No, it’s not a Marketing Guru donning a dapper hat. Black hat SEO...
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Top 3 Ways HubSpot Helps You Connect the Dots Between Marketing & Reporting
HubSpot is incredibly powerful CRM software that can help you connect the dots between marketing...
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How to Find New Employees Using 4 Digital Marketing Tactics
Are you wondering how to find new employees and hire top talent? Upgrading your digital marketing...
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So, You're Going to Be on Camera
As a videographer, I often take photos or video of people who don’t spend a lot of time (if any) in...
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Why Toyota's Brand Strategy Set the Stage for a Polarizing 2020 Supra
If you’re into cars and have been on the Internet at all in the last few years, you already know...
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Benefits of the HubSpot CMS Hub
Gone are the days of using multiple platforms to host and manage your website. Say goodbye to...
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3 Things You Didn’t Know About HubSpot
3 things you didn't know you could do with HubSpot We all know we can use workflows for basic...
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Digital marketing... it's more important than ever
You don’t have to read this blog post to know the past year was one of the craziest of all time....
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How to Use HubSpot to Align Your Sales and Marketing Teams
Marketing and sales teams have repeatedly run into the issue of misalignment.
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Call Tracking Helps Reduce that Uneasy Vegas Feeling
It is said that nineteenth century retailing pioneer, John Wannamaker opined: “I know that 50% of...
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Don’t gamble with your digital marketing
If you regularly read this blog, you may sense that we are fairly particular about how we take care...
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Live Chat: A Solution for Custom Manufacturing
Receiving a request for quotation (RFQ) is an absolute requirement of the sales process if your...
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Top 10 E-commerce Mistakes and Ways to Improve Your E-commerce SEO
E-commerce websites are some of the most fun to work on from a search engine optimization (SEO)...
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SEO Prices for E-commerce Websites
One of the great things about leveraging SEO for e-commerce websites is that it’s easy to draw a...
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How much does SEO cost in 2021?
It’s fair to say that search engine optimization (SEO) costs vary widely, based on a number of...
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6 Affordable Marketing Ideas for Small Businesses
Truth be told, marketing is hard. And for small businesses with a smaller budget, it can be even...
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7 Reasons to Have a Website for Your Small Business
In an era dominated by social media, it isn’t uncommon to hear business owners say they think...
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Is SEO Worth It in 2021?
Having been in the SEO industry since before it was called the SEO industry, I continue to get a...
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How SEO Costs Compare to Traditional Advertising
Search engine optimization is one of the most affordable forms of advertising and produces an...
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Staying Connected While Working From Home: 6 Ways to Improve Remote Communication
At the beginning of the pandemic, the idea of working from home seemed exciting and new. Maybe you...
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8 Web Design Tips for An Effective Website
As creatives, we want to believe a good website is defined by the visual design elements used. But,...
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7 Ways to Build Community Through Instagram
Instagram has become an amazing marketing tool for a variety of businesses, influencers, thought...
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Create Help & FAQ Pages That Actually DO Help
Depending on the nature of your site, Help and FAQ’s (Frequently Asked Questions) can span a few or...
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How to Choose the Best Digital Marketing Agency
Good digital marketing revolves around one thing: knowing your target audience. In order to create...
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The Benefits of HubSpot and Marketing Automation
We’ve got news. We received word from HubSpot that we are now a Platinum Partner Agency and we...
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Be Not Afraid! Ease Your SMB Into Inbound Marketing With These 5 Tips
This is an extension of tips provided for the CIO article “13 ways to make your inbound marketing...
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3 Popular Email Marketing Mistakes That Make No Sense At All
For many people, email marketing is a numbers game. They send over a huge number of emails just to...
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20 Digital Marketing Hacks to Grow your Business
Hack. Marketer’s keep using that word but I'm not sure it means what they think it means.
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Create A Winning E-commerce Strategy
If you’ve not been paying attention to the steady rise of e-commerce, it would be easy to say that...
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Preparing for the Transparency
Facebook is notorious for making changes to business pages with notifications that are easy to...
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What Do Theatre and Marketing Have in Common?
This comparison is not as apples-to-oranges as one might think. Outside of working in t
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25+ Things You Should be Doing to Increase Audience Engagement
One of the most important jobs your website can do is facilitate engagement with your a
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Buyer Personas and the 6 Reasons You Need Them
Ever feel like your marketing campaigns resemble Adele singing her hit song, ‘Hello’? You know the...
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11 Ways to Get Maximum Efficiency from Your SEO Team's Efforts
Everyone knows Deadpool. Scratch that. Everyone who's not living under a rock knows who
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13 Reasons Why Your E-commerce Site Is Failing
Before we dive into strategy, lets start with some assumptions about your ecommerce site:
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Inspired Marketing: Lessons from nature
I can’t say I know it all. Not even close. But that excites me. It means every day, every...
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Accessibility: Usability for all
I spent a vast majority of my third-grade year in a wheelchair because of a trampoline accident. To...
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How to Assess Searcher Intent to Reach, Deliver, Satisfy, and Convert Your Audience
"Target your audience."
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UX Party Essentials
I’m not saying your website is lame. But, if it was your party invite to the world would people...
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Teamwork’s New Brand: The highlights and the bloopers
Branding and web design are two of our favorite things here at TKG, so when they collided in a...
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Top Ways an SSL Protects Your Website Security and Search Authority
There’s nothing worse than putting sensitive information into a site and not knowing if it’s safe...
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The Importance of Site Speed and How to Optimize Yours
Is there anyone out there who enjoys waiting for a website to load? For me, the seconds seem to...
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Why Users - Not Search Engines - Should Be Your Top Priority
Let’s be honest with each other. SEO is important, even though it can feel overwhelming and...
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How-To Guide: Daily Facebook Community Management
When it comes to social media, it’s important to be – you guessed it – social with your audience....
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Benefits of Digital Advertising
If you’re doing anything on the web with your Ohio or North Carolina business, you probably know...
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Why Email Marketing Should Still Be Part of Your Marketing Strategy
You may have read some articles that say that “no one reads their email anymore” or that “email is...
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Building a Digital Marketing Strategy (And Why It Matters)
You wouldn’t build your house without a blueprint, would you? Sure, contractors know how to put up...
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What a Veteran Taught TKG About Teams
The Karcher Group might have started as a few people in a basement, but from the beginning, we’ve...
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What is SEO?
SEO stands for search engine optimization which is a fancy way of saying 'helping websites show up...
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