DIGITAL MARKETING TRENDS & INSIGHTS
We won’t always tell you what you want to hear, but we will always share what we know. It’s a mantra we call real talk, and it guides our honest approach to marketing and web design.
3 Marketing Trends to Ditch in 2025 and What to Replace Them With
As we ring in the new year, make a resolution to ditch outdated marketing trends. You want to be...
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Leveraging Marketing Data for Your Sales Team
Marketing data is a key resource for your sales team. Analyzing marketing data can help your sales...
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Google Gemini and Apple Intelligence: The future of AI
Google and Apple, two of the biggest powerhouses in technology, have both recently rolled out their...
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Top 6 Google AI Fails and Their Impact on SEO
Google AI is making impressive advancements and playing an increasingly important role in search...
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Are Backlinks So 2015 SEO? How Backlinks Have Become a Key SEO Factor . . . Again
In the past, backlinks were the cornerstone of SEO strategies. Websites vied for the highest number...
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6 Local Advertising Strategies for Promoting Local Businesses
Whether you’re a local business or a larger company looking to break into a local market, digital...
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TKG's Winning Combination of Lead Generation and Management
With over 30 years of experience across various industry verticals, including manufacturing,...
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Why You Shouldn’t Use Your Nephew to Market Your Business
When it comes to marketing your business, the temptation to save money and rely on a tech-savvy...
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CEO’s Checklist for Hiring a Digital Marketing Agency
Hey there. My name is Dennis Galbreath, and I am a Digital Strategy Manager at TKG. I’ve had the...
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How to Build the Best Digital Marketing Report for Your Business
As a Digital Strategy Manager at TKG, I firmly believe that proper tracking and measurement are key...
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What To Avoid When Looking for a Digital Marketing Agency
Are you looking for a solid digital marketing partner? It's important to know what to look for, but...
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Are You Ready for Native GA4 Year Comparison Data?
Can you believe that it has almost been a year since the marketing world was turned upside down and...
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Marketing Trends to Ditch in 2024 and Effective Tactics to Replace Them
New marketing trends come along all the time, replaced by new and better tactics that yield...
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How to Build a Strong Online Presence for Your Local Small Business
In today's digital age, having a strong online presence is crucial for small businesses. With the...
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What is Account-Based Marketing: A Strategist's Guide with TKG's Growth Flywheel
As a seasoned Digital Strategy Manager at TKG, I've seen firsthand how Account-Based Marketing...
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3 Ways I Used AI-Generated Voice Audio Without Compromising Human Connection
With the easy accessibility to AI tools today, you have probably noticed that AI-generated audio...
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How a Mix of Traditional and Digital Marketing Might Be the Key to Success
In a world of ever-changing trends and technology, businesses often find themselves torn between...
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The Best SEO Checklist for 2024
Your website is basically nothing without search engine optimization (SEO). You can build a...
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Marketing Trends for 2024
Welcome to the new year! Your optimism for 2024 is still sparkling in your champagne glass, and the...
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How to Cut Through the Noise on Social Media with Professional Video & Photo
We live in a digital age of constant scrolling, where everyone is vying for our attention. So, how...
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Smart Start Recap: Navigating the Complex Landscape of IT & CRM Platforms
TKG's Smart Start series proves to be valuable when navigating the IT and customer relationship...
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The Synergy Between Demand Generation and Lead Generation: A Vital Strategy for Growing Companies
Greetings, esteemed marketers and business growth aficionados! I'm Dennis Galbreath, a Digital...
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Join Us for Smart Start: Mastering Trade Show Excellence
Trade shows stand out as powerful opportunities to showcase products, network with industry leaders...
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The Role of Digital Marketing in Revenue Generation
In the ever-evolving landscape of modern business, digital marketing has emerged as a potent...
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7.5 Ways a High-Quality Brand Video Can Take Your Business to the Next Level
In the dynamic realm of digital marketing, video content tends to reign supreme. Whether you’re a...
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Importance of Preserving Your Brand Through Consistency
Market leaders are true to their brand. Your brand is the foundation of your digital strategy and...
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Top 4 tips to make the most of your trade show follow-up
That’s a wrap. Now that your trade show is over, and you’ve packed up the booth, what’s next? Here...
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Smart Start: Technology & Platforms to Support Marketing & Operations
Start your day with an engaging panel discussion about "Technology & Platforms that Support...
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Why work with a professional writer when ChatGPT exists? (A case study)
I totally get it. There is this new, incredibly powerful tool that can spit out content much faster...
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Five Years. Five Lessons. What I’ve Learned on My Digital Marketing Journey
If you asked me in high school, or even college, what I wanted to do for a career, working at a...
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8 Creative Ways to Use ChatGPT in Your Digital Marketing
ChatGPT and other artificial intelligence programs seem to have everyone in a chokehold these days....
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13 Questions Your Digital Marketing Agency Should Have Asked
As strange as it may sound, not every web marketer is focused on their client’s needs. Quite often,...
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4 Unique Challenges of B2B Digital Marketing
Anyone who has been in the business-to-business marketing space for any length of time knows...
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Could ChatGPT Change the Future of Marketing?
Artificial intelligence has been a hot topic for conversation lately and for good reason. The...
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5 Best Marketing Automation Tools & Platforms of 2023
This post was released prior but has since been updated for 2023.
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Working Toward the Collective Win This Holiday Season
The Ultimate Northeast Ohio Gift Guide for 2022 As we look back on every holiday season we’ve had...
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The Karcher Group Expands Digital Marketing Agency with 7 New Team Members
The Karcher Group, a digital marketing agency based in North Canton, Ohio, and Charlotte, North...
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6 Reasons to Use a Local Digital Marketing Agency
Hiring a marketing agency is a big investment. This is especially true if you’re a small business...
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Google Analytics 4
We have been asked by a few clients how Google Analytics 4 (GA4) will impact their business. GA4...
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Top 5 Reasons HubSpot Hubs Help You Nurture Customer Relationships During the Pandemic
When it comes to HubSpot, it may be easier to list the things it cannot do than the things it can...
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Top 10 Reasons to Use HubSpot for Email Marketing
At The Karcher Group, we have entered an intense love affair with HubSpot. This powerful customer...
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So, You're Going to Be on Camera
As a videographer, I often take photos or video of people who don’t spend a lot of time (if any) in...
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Why Toyota's Brand Strategy Set the Stage for a Polarizing 2020 Supra
If you’re into cars and have been on the Internet at all in the last few years, you already know...
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Digital marketing... it's more important than ever
You don’t have to read this blog post to know the past year was one of the craziest of all time....
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The Karcher Group Adds 6 New Team Members as Local Agency Grows
The Karcher Group, a digital marketing agency based in North Canton, Ohio, added six new team...
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How to Use HubSpot to Align Your Sales and Marketing Teams
Marketing and sales teams have repeatedly run into the issue of misalignment.
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Call Tracking Helps Reduce that Uneasy Vegas Feeling
It is said that nineteenth century retailing pioneer, John Wannamaker opined: “I know that 50% of...
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Don’t gamble with your digital marketing
If you regularly read this blog, you may sense that we are fairly particular about how we take care...
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The Karcher Group Expands to North Carolina
Digital agency brings experience to growing Charlotte market.
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Top 10 E-commerce Mistakes and Ways to Improve Your E-commerce SEO
E-commerce websites are some of the most fun to work on from a search engine optimization (SEO)...
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SEO Prices for E-commerce Websites
One of the great things about leveraging SEO for e-commerce websites is that it’s easy to draw a...
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How much does SEO cost in 2021?
It’s fair to say that search engine optimization (SEO) costs vary widely, based on a number of...
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6 Affordable Marketing Ideas for Small Businesses
Truth be told, marketing is hard. And for small businesses with a smaller budget, it can be even...
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7 Reasons to Have a Website for Your Small Business
In an era dominated by social media, it isn’t uncommon to hear business owners say they think...
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Is SEO Worth It in 2021?
Having been in the SEO industry since before it was called the SEO industry, I continue to get a...
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How SEO Costs Compare to Traditional Advertising
Search engine optimization is one of the most affordable forms of advertising and produces an...
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Staying Connected While Working From Home: 6 Ways to Improve Remote Communication
At the beginning of the pandemic, the idea of working from home seemed exciting and new. Maybe you...
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8 Web Design Tips for An Effective Website
As creatives, we want to believe a good website is defined by the visual design elements used. But,...
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New Faces Onboard at The Karcher Group
Digital marketing agency welcomes two new employees to its Marketing and Sales teams.
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7 Ways to Build Community Through Instagram
Instagram has become an amazing marketing tool for a variety of businesses, influencers, thought...
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Create Help & FAQ Pages That Actually DO Help
Depending on the nature of your site, Help and FAQ’s (Frequently Asked Questions) can span a few or...
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Andrea Deitrick Joins The Karcher Group Team
The Karcher Group Welcomes Andrea Deitrick as Office Manager
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How to Choose the Best Digital Marketing Agency
Good digital marketing revolves around one thing: knowing your target audience. In order to create...
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The Benefits of HubSpot and Marketing Automation
We’ve got news. We received word from HubSpot that we are now a Platinum Partner Agency and we...
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The Karcher Group Creates Unified Web Operations Team
The Karcher Group Merges IT and Development Teams to Create Better Web Operations Team
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Be Not Afraid! Ease Your SMB Into Inbound Marketing With These 5 Tips
This is an extension of tips provided for the CIO article “13 ways to make your inbound marketing...
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The Karcher Group Restructures For Growth
The Karcher Group Announces Multiple Promotions Amid Continued Growth
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The Karcher Group Names New Vice President
The Karcher Group (TKG) appoints Darla Brown as the agency’s Vice President of Digital Services.
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3 Popular Email Marketing Mistakes That Make No Sense At All
For many people, email marketing is a numbers game. They send over a huge number of emails just to...
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20 Digital Marketing Hacks to Grow your Business
Hack. Marketer’s keep using that word but I'm not sure it means what they think it means.
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The Karcher Group Hits A Home Run with New Hire
The Karcher Group (TKG) welcomes Dirk Hayhurst as a Digital Marketing Strategist for the company....
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Create A Winning E-commerce Strategy
If you’ve not been paying attention to the steady rise of e-commerce, it would be easy to say that...
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Two New Faces Join Web Development Team
The Karcher Group continues to grow their internal team with the hire of two employees: Jason Henry...
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COVID-19 impact on the digital marketing landscape
By this point you've heard plenty about COVID-19 so we'll go ahead and skip the hand washing...
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Preparing for the Transparency
Facebook is notorious for making changes to business pages with notifications that are easy to...
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The Karcher Group Appoints Chief Financial Officer
Seasoned financial executive, Michael Stephan, joins TKG team
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The Karcher Group Acquires NetTrack Marketing
Local digital marketing agency starts the year off with new acquisition
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The Karcher Group Continues To Grow Internal Team
Digital agency boosts video and sales teams with two new hires
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What Do Theatre and Marketing Have in Common?
This comparison is not as apples-to-oranges as one might think. Outside of working in t
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The Karcher Group Names Darla Brown as Creative Director
Move allows digital agency to strengthen creative forces The Karcher Group (TKG), a dig
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Buyer Personas and the 6 Reasons You Need Them
Ever feel like your marketing campaigns resemble Adele singing her hit song, ‘Hello’? You know the...
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11 Ways to Get Maximum Efficiency from Your SEO Team's Efforts
Everyone knows Deadpool. Scratch that. Everyone who's not living under a rock knows who
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New Employees Join Growing Search and Advertising Team
New employees join the team to enhance areas of SEO and PPC NORTH CANTON, Ohio, (July 15, 2019) —...
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13 Reasons Why Your E-commerce Site Is Failing
Before we dive into strategy, lets start with some assumptions about your ecommerce site:
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Inspired Marketing: Lessons from nature
I can’t say I know it all. Not even close. But that excites me. It means every day, every...
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One Powerful Development Team in the Making
Senior team members take on new positions and new members join team to better serve clients NORTH...
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Accessibility: Usability for all
I spent a vast majority of my third-grade year in a wheelchair because of a trampoline accident. To...
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How to Assess Searcher Intent to Reach, Deliver, Satisfy, and Convert Your Audience
"Target your audience."
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Big Changes for Three Senior Level Employees
Senior team members take on new positions to better serve clients The Karcher Group (TKG), a...
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UX Party Essentials
I’m not saying your website is lame. But, if it was your party invite to the world would people...
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Team Recognized for Service with Chair Circle
NORTH CANTON, Ohio, (April 16, 2019) — The Karcher Group (TKG) was recognized for their leadership...
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Teamwork’s New Brand: The highlights and the bloopers
Branding and web design are two of our favorite things here at TKG, so when they collided in a...
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Top Ways an SSL Protects Your Website Security and Search Authority
There’s nothing worse than putting sensitive information into a site and not knowing if it’s safe...
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The Importance of Site Speed and How to Optimize Yours
Is there anyone out there who enjoys waiting for a website to load? For me, the seconds seem to...
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ADDYed a Few New Awards Around the Office
Local agency honored as American Advertising Award winner The Karcher Group (TKG), a full-service
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Why Users - Not Search Engines - Should Be Your Top Priority
Let’s be honest with each other. SEO is important, even though it can feel overwhelming and...
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Agencies Join Forces to Create a Digital Marketing Powerhouse
Agencies join forces to create a digital marketing powerhouse We are proud to announce TKG's recent...
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Four New Faces on Board at TKG
Growing agency adds four team members to add capacity and enhance service
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How-To Guide: Daily Facebook Community Management
When it comes to social media, it’s important to be – you guessed it – social with your audience....
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The Creation of One Unified Creative Team
Agency aligns creative resources and promotes from within, while adding several new jobs
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Linda Beck Joins Team As Content Strategist
Agency welcomes content strategist Linda Beck North Canton, (October 30, 2018) – The Ka
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Agency Welcomes Full Stack Developer Alex Standiford
Agency welcomes full stack developer Alex Standiford North Canton, (October 30, 2018) –
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Why Email Marketing Should Still Be Part of Your Marketing Strategy
You may have read some articles that say that “no one reads their email anymore” or that “email is...
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Building a Digital Marketing Strategy (And Why It Matters)
You wouldn’t build your house without a blueprint, would you? Sure, contractors know how to put up...
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What a Veteran Taught TKG About Teams
The Karcher Group might have started as a few people in a basement, but from the beginning, we’ve...
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Your Digital Partner (Even if You're Not a Client)
As we enter our twentieth year in business, it's safe to say we've heard it all when it comes to...
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Five Types of Content and Where to Use Them
A few years ago, we said content is king when it comes to marketing. Today, content is no longer...
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5 Reasons Your Social Media Efforts Aren’t “Working”
We hear it all the time: “We’re pouring a lot of time/effort/money into social media, and it’s just...
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Five Local Search Mistakes You Want to Avoid
We may not always win your business, but at the very least, we want to make sure you work with a...
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How to Address Negative Reviews
Here's the scenario - Joe's having a bad day. He slept through his alarm and was late to work. He...
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Kyle Obendorf Joins Team As VP of Sales and Marketing
Obendorf Brings Senior-Level Sales and Marketing Experience North Canton, (June 6, 2018
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Who Owns Your Content (and Why Does it Matter)?
You may be thinking, “This shouldn’t be a question.” Assuming your website or app is your own, all...
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Digital Marketing Discovery, Strategy and Measurement
Developing a long-term partnership begins with knowing you, your business and your business goals....
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What’s in a Website (and What Your Business Needs)
We hear it almost every day: a business owner needs a new website or a re-design and they have no...
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The Karcher Group Hires Three New Digital Marketing/Content Specialists
Claudia Miller, Megan Mars and Seth Kurzen Bring New Skills to The Karcher Group North
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Why Online Reviews Matter (And How to Get Them)
When’s the last time you bought a product on Amazon or ate at a restaurant rated less than four...
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Is Your Business Ready for the Internet of Things?
Is Your Business Ready for the Internet of Things? Internet of Things (IoT): bringing together...
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Using the Offseason to Grow Your Seasonal Business
We all know seasonal businesses should ramp up their marketing efforts in the months leading up to...
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The Karcher Group Brings On Two New Specialists
Emily Weiss and Sydney Taucher Bring Fresh Perspective and Marketing Know-How North Can
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20 Years of Driving Your Digital and Brand Strategy
Geoff Karcher founded The Karcher Group in 1997, the same year Google launched its web
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