Welcome to the new year! Your optimism for 2024 is still sparkling in your champagne glass, and the future is looking bright! Hopefully, your marketing plan is too. But if you’re not quite there yet, that’s ok.
At TKG, we embrace a growth mindset because wherever you are in your marketing journey, there’s always more to learn. So, take a minute to breathe in that wintry Northeast Ohio air, and get ready to explore four game-changing strategies that will move the needle for your marketing efforts.
Crunch the Numbers
If you want to be competitive in today’s market, you’ve got to review the data. By examining what worked well (and what didn’t), you’ll uncover valuable insights to shape your 2024 marketing plan.
Likewise, it’s time to get comfortable with Google Analytics, keyword research and Google Trends. Using the right tools and asking the right questions can give powerful insights into your audience and their behavior.
After you’ve reviewed the past, then it’s time to turn your focus to the road ahead.
Hyper-Personalized Marketing
If you want to take your marketing to the next level this year, it’s time to integrate hyper-personalized marketing into your digital marketing strategy. Want to target customers at a trade show? How about emailing website users who have clicked on a specific page? That’s just the beginning of what you can do with hyper-personalized marketing.
Embracing Human Emotions
Move over AI. While that made last year’s list, by now, incorporating AI is standard practice to gain efficiency. While AI is being used in many industries, today’s consumers are craving connection and authenticity, not an algorithm. It’s how you make your brand human that will make it stand out.
Case in point: The movie Barbie wouldn’t have been memorable if it had been set in a perfectly plastic world. Instead, Margot Robbie’s character realizes it’s her tears, cellulite and range of emotions that make her human. It’s time to bring that same level of authenticity to your branding efforts. You don’t have to bring the tissues, but it’s ok for your brand to be real.
Integration of Marketing & IT
If you want a marketing strategy that moves the needle, then you’ll need to leverage both marketing and IT services. Picture this:
- Do you want an e-commerce site? You’ll need IT support for your ERP system and marketing support for your website.
- Do you need hyper-personalized emails? (Yes! The correct answer is yes, you do!) Then you’ll need a marketing team to leverage their creative and critical thinking skills and an IT team to access customer profiles to send tailored emails to their inboxes.
- Is your customer data secure? I sure hope so! You need a marketing and IT team to work together to safeguard your customers’ names and email addresses.
These are just some of the ways that marketing and IT teams can break out of their silos and integrate their work. Or you can call your friends at TKG, and we’ll handle it.
Let's Talk
We get it. You’ve got a million things on your plate, and you can’t do it all. That’s where TKG comes in. As your growth partner, we'll develop a marketing strategy (and detailed execution) that packs a punch. Ready to take your business to the next level? Let’s do this together. Reach out today!
