Taylor Swift has been a focal point in pop culture for years. To date, she has released 11 studio albums, re-recorded four albums and completed the 149-show Eras Tour that spanned five continents. However, Swift’s talents do not stop when she leaves the stage. She is also the Mastermind behind successful marketing campaigns that keep fans engaged and on their toes. This blog will take a look at what you can learn from her marketing tactics and apply them to your own business. Are you …Ready For It?
Keep Audience Engaged for More than a Fortnight
Swift’s fans, affectionately known as Swifties, are constantly on the lookout for what is new. They scour her social media accounts, music videos and even her outfits for clues to her next big announcement. Swift knows this and plays along with visual teasers. From the very obvious “Lover” sign in the background of the ME! music video to announce the album title of the same name to more subtle ques, such as the elevator buttons in the Bejeweled video referencing her past albums with hints at future releases, Swift knows how to integrate Easter eggs into almost everything she does. Although you do not need to be this dedicated to details, adding some mystery to your content can engage your audience. People love to solve puzzles and mixing in some fun will get fans talking. Some ideas can be sneaking special words in a social media post photo or hiding an item in your physical location for fans to discover.
Make Announcements with Style
When Swift was leading up to the release of her Midnights album, she hosted a video series on Instagram and TikTok called “Midnights Mayhem with Me.” In these short clips, that were posted at midnight over several weeks, she rolled ping pong balls with numbers on them out of a bingo hopper. She would then announce the track title that corresponded with the number that was on the ball she selected. This was a great way to build excitement while also staying on theme. When your business is approaching a product launch or new service, take inspiration from Swift and craft videos to hint at the announcement without giving away all of the information. This will keep your audience interested and waiting for your next move.
Long Story Short: Invite Fans to Participate
Swift has been the center of several marketing campaigns, both intentional and unintentional, that included fan involvement. She asked fans to acknowledge their unique traits during the #TSAntiHeroChallenge on TikTok. Fans were encouraged to create videos displaying their personalities that tied into the Anti-Hero lyrics “It’s me, hi, I’m the problem, its me.” On a more unintentional note, the track You’re On Your Own, Kid from Midnights features the line “So make the friendship bracelets, take the moment and taste it.” Fans attending the Eras Tour took this to heart and made friendship bracelets to trade with other Swifties, most of whom they never met before the evening. This fan participation links people together with a shared common bond. The same can be true for loyal customers of your business. Extend a social media challenge to your followers or have an in-store contest. An added bonus is you can expand your customer base when people who were not previously tied to your brand participate in the challenge and turn into regular clients.
Develop a Strategy to Leave Your Audience Enchanted
Trying new tactics can help strengthen your marketing strategy. By identifying where your company can use improvement, you can fill up the Blank Space and get your issues Out of the Woods. Improper marketing can leave your audience with Bad Blood. Be Fearless and implement proven tactics from Taylor Swift into the marketing strategy you know All Too Well. Contact TKG to see how we can develop the marketing strategy of your Wildest Dreams.
