Marketing data is a key resource for your sales team. Analyzing marketing data can help your sales team develop more effective strategies, improve targeting and increase conversions. Collaboration between marketing and sales is imperative to drive business growth. This blog will discuss methods for collecting marketing data and how sales teams can use this data to improve sales leads.
Types of Marketing Data to Collect
There are various types of marketing data to collect, and each type plays an important role in improving sales leads. Website analytics measure aspects such as clicks, bounce rate, conversions and unique visitors. Lead scores rate users on their likelihood of becoming a customer. Content engagement looks at how users interact with your product, including purchases, finding more information, amplifying the product or moving past the product. Social media interactions are worth measuring to see how frequently users are interacting with your content on social media, from likes and reposts to click through of links and purchases. All of these marketing data analytics methods can help improve sales efforts.
Turn Data into Actionable Insights
Sales teams can use marketing data in several ways to turn the analytics into actionable insights. The data can be broken down and segmented depending on the sales team’s goals. For example, if the sales team wants to determine how many conversions occur from Facebook link clicks, social media analytics can provide the data and then efforts can be implemented to achieve the goals.
Learn More About Marketing Data Analytics
If you are ready to learn more about how marketing data can assist your sales team, TKG can help. Our team of qualified experts can help you determine which marketing analytics are right for your team and goals. Schedule a Sync Up meeting today. TKG has expertise in creating custom strategies that align marketing and sales teams for long-term success.
