From Search to Sale: How HubSpot Tracks and Optimizes the Entire Customer Journey

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From Search to Sale: How HubSpot Tracks and Optimizes the Entire Customer Journey

HubSpot’s collection of integrated data tracking tools can observe the customer lifecycle, from the initial keyword search all the way to closing a deal. When using Marketing Hub and Sales Hub, you can follow the entire marketing and sales funnel to capture critical data points, which will in turn nurture leads and optimize the sales process. 

From Keyword Search to Final Sale  

A potential customer starts as someone who has a need. Their first step to fulfilling that need is to conduct a keyword search. When using Google, the potential customer is presented with a plethora of options. It is important for your business to stand out as the best solution for their need. From there, the potential customer will take action, such as visiting your website or contacting a member of your sales team. The final step is securing the lead conversion that results in a sale. Marketing Hub and Sales Hub can help you track data from each step in this process to help you consistently hit your marketing and sales goals. Both tools allow you to tailor your offers and messages specifically to your audience so you can have a cohesive and impactful approach to attracting and obtaining customers. 

Beyond the Final Sale   

Your journey with the customer does not end with the final sale. Marketing Hub and Sales Hub both track post-sale activities, such as service tickets, renewals and upsell opportunities. By keeping connected to the customer, you can take advantage of opportunities to turn them into a repeat customer or a positive testimonial. A strong business-customer relationship can ensure a seamless customer lifecycle experience.   

Implement Marketing Hub and Sales Hub  

Are you ready to implement Marketing Hub and Sales Hub for your business. TKG can help with the set-up process or optimize your existing set up. Contact us today to schedule a Sync Up meeting to find out how we can assist with your marketing and sales goals.