As we ring in the new year, make a resolution to ditch outdated marketing trends. You want to be current in 2025 to build trust with your audience and bring in new customers. The thought of changing your current marketing routine may seem daunting, but there are updated practices to replace those out-of-date efforts. Here are three marketing trends to ditch in 2025 and more current replacement tactics.
Generic Email Blasts
We have all seen them. Those generic messages from a mass-distributed email list can be a turn off to customers. The content rarely stands out or is eye-catching and too many emails can result in customers unsubscribing. Ditch the bland email blasts and replace them with thoughtful content. Is there an event coming up that will interest your customers? Are you having a sale that only happens once a year? Are you launching an innovative product that is sure to captivate your audience? These are perfect examples of personalized emails that can replace the generic content that is destined for the deleted items tab. Also, remember not to send emails too frequently or else you will risk annoying your subscribers. Work out a schedule that keeps you on top of the audience’s minds without them feeling overwhelmed.
One-Size-Fits-All Content
Staying with the theme of personalization, it is time to move away from one-size-fits-all content. Your audience is made up of a diverse group of people with one thing in common: they are interested in your product or service. By relying on one-size-fits-all content, you can be missing out on engaging a key part of your audience. A way to make the shift is to create more interactive content. Encourage your audience to interact with you and each other. Contests, live videos, photo submissions and social media stickers/filters are all examples of ways to create content for a variety of people in your audience. You also want to take a look at your social media channels to see which platforms you perform best on and how each segment of your audience uses the platforms. With this data, you can create curated messages that will connect with your customers.
Excessive Pop-Up Ads
Excessive pop-up ads can be incredibly frustrating to customers. No matter what message is in those ads, it does no good if people immediately click out of them or use an ad blocker. If a person is reading your website and they are confronted with a pop-up ad several times, they will not be receptive to the message and may even leave the site. Take advantage of current technology and replace your pop-up ads with conversational marketing and chatbots. Instead of an impersonal and static pop-up ad, a chatbot gives the impression of messaging a real person. When a customer is interacting with the chatbot, marketing messages can be inserted to convey the same details as a pop-up ad, but without the irritation of constantly being interrupted.
Update Your Marketing Strategies for 2025
Start the new year off with a fresh marketing plan. Update your strategies to meet your goals for 2025. Contact us today to schedule a Sync Up meeting with our expert team of marketing professionals.
