Your partner in B2B marketing

B2B marketing requires precision, expertise and a deep understanding of your audience. At TKG, we specialize in creating tailored strategies that deliver measurable results. From building brand awareness to generating quality leads, we’re here to partner with you every step of the way. Whether you're new to digital marketing or looking to refine your current efforts, our team will design a customized approach to meet your unique goals.

LET'S TALK ABOUT YOUR GOALS

Creating B2B Strategies 

Marketing is a focal point for a business. With such an important component that drives revenue, it is crucial to trust the experts instead of keeping B2B marketing efforts in-house. TKG is your partner in B2B marketing. We can help you identify your target audiences and develop messaging to reach them effectively and strategically. Once we know more about you and your business, we will create marketing tactics to increase web traffic, build brand awareness and generate quality leads. 

B2B vs. B2C Marketing Strategies 

TKG has experience with B2B and B2C marketing. We understand the differences and similarities between the two marketing strategies. B2B brands approach a purchase or service differently than a consumer. A business takes time to make a decision and the products are typically highly technical and specialized. This is the perfect opportunity to foster a relationship through your website, email marketing, social media and more. Show the prospective customers how you offer solutions to their problems and how an investment in your brand can evolve over time as their business grows. 

B2B is our specialty

 

No matter if you have digital marketing experience or are completely new to the concept, we will walk with you through each step in the process of formulating a digital marketing strategy for your business. We have worked with B2B organizations in several industries, so there is a good chance we are familiar with your area. 

  • Manufacturers
  • Dealerships – automotive, forklifts, RVs, etc.
  • Maintenance services - lawncare, cleaning, etc.
  • Health care providers and payers
  • Higher education and private schools
  • Finance/law

TKG’s B2B marketing services

We offer an array of components in our B2B marketing strategies. After we are familiar with your business’ goals, we can identify the tactics that will help you find new leads and increase revenue. 

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B2B paid search advertising

Paid search and pay-per-click are the hallmarks of digital advertising. Our B2B PPC solutions can increase traffic, improve visitor quality, accelerate conversions and grow your ROI.

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B2B search engine optimization

SEO encompasses factors such as website security, speed and design. What sets us apart from the rest is that we generate the best results by focusing on the user instead of the search engine’s algorithm.

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B2B web design

We can help with your web design needs from established brands wanting website updates all the way to new businesses looking to develop an online presence. From e-commerce, content management systems and UX planning to hosting and support, we can help you reach your web goals.

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B2B social media marketing

We develop social media marketing strategies based on compelling, customer-focused content that incorporates current social media tactics. You’ll be able to build your brand’s presence in a way that works for you.

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B2B content marketing

We make sure your content stands out from the competition. As a B2B marketing agency, we start by defining your target audiences and auditing the content on your website. We take that information and create a strategy for content that will captivate your audience while measuring against your KPIs. 

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B2B video production

Video and motion graphics are a great way to showcase your story, products, services or equipment. We specialize in taking CAD files of your products and providing quality animations and product renders to be utilized across all forms of media.

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B2B email marketing automation

Email is still a hearty and effective marketing tool to strategically reach your audience during specific parts of their buyer’s journey. Email and marketing automation are perfect to provide quality, targeted messaging to your audience. 

OUR WORK

Take a look at some of our proudest work to get an idea of what we can do for you.

Ready to elevate your B2B marketing strategy?

Partner with TKG to build smarter strategies, drive quality leads and grow your business. Let’s create a customized approach tailored to your industry and goals.

LET'S TALK