Digital Marketing Specialist.
RESPONSIBILITIES
- Ability to understand clients’ digital marketing goals as it relates to your work
- Do keyword and competitor research, as well as write, optimize and post content and social media post libraries
- Execute and maintain advertising for clients, including PPC, Google/Microsoft ads as well as social media
- Interview and/or communicate with clients as needed
- Understand marketing, SEO/content, social and video strategy and how to execute on each
- Work with Creative Director to ensure content meets client needs
- Utilize various content management systems to post and optimize work
- Support new business opportunities with competitor evaluations
- Use Google Analytics to make data-driven recommendations
- Use Google Search Console, Google My Business and other Google/Microsoft related tools
- Complete work on time or communicate issues
- Stay up to date with digital marketing best practices and technologies
ACCOUNTABILITIES
- Collaborate with team, contributing to and executing on strategies with urgency
- Create, optimize and publish content for websites, blogs and social media
- Execute anything needed for the team to support clients, including content, SEO, social media, email, advertising and PPC
SKILLS & REQUIREMENTS
- Strong attention to detail with the ability to understand how your work fits into the bigger picture
- Google Analytics certification (or a willingness to get certified within 90 days)
- Experience creating reports using Google Data Studio or Supermetrics
- Experience with SEO, content writing, social media, advertising and various CMS platforms
EXPERIENCE
- Minimum of 1-2 years of successful results in digital marketing execution
BENEFITS
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Referral program
- Vision insurance
JOB TYPE
- Full-time
- Monday - Friday
- Work location: In person
ABOUT TKG
The Karcher Group (TKG), founded in 1997, offers award winning web services, including digital marketing, web design and e-commerce solutions, custom content management systems & website hosting. Our goal is to create an outstanding user experience, resulting in increased web traffic, leads and sales.
