Oak Case Study

Search Engine Optimization benefits Akron Company

Client: Oak Associates

Services: Web Design, Search Engine Optimization and Customer Conversion

Product: Mutual Funds

URL: www.oakassociates.com

Report Date: August 2002

OakAssociates.com was built to provide Oak Associates' clients with the ability to view their accounts and portfolios, trade online and receive fund information. Clients can choose to receive Prospectuses, Quarterly Statements, Annual Reports, Semi-Annual Reports and Quarterly Newsletters in electronic format as soon as they are published.

Auto-updates

Each night, closing prices are sent to the server and automatically updated on the funds pages and throughout the site. News articles on the site can be added at anytime by Oak Associates. No programming knowledge is needed. Users simply cut and paste from their word processing document into the specified fields through an administrative interface.

28,445 unique visitors in August 2002

Each day, an average of 2,400 people access the Oak Associates website. In March 2002, over 9,283 brochures, applications, reports and prospectuses were downloaded from the site. When compared to the unique visitors for the month, the visitor conversion rate is over 40%. A conversion is when a user makes a decision to take action on a website, whether through a registration or a sale. The average internet conversion rate is 6.8%.

Go Paperless

A large part of the document downloads are from the "Go Paperless" option for account holders. Oak Associates is required by law to generate quarterly statements for investors, but this option allows for e-delivery of these statements. This saves Oak Associates printing and mailing costs and investors receive the information in PDF format as soon as is it available.

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