Search Engine Optimization
What's the point of optimizing a Website?
A Website is a marketing wonder-tool for your company, surpassing all other forms of media in terms of the space and time you have to show-off your company's products and services. For maximum results (sometimes for any results), Search Engine Optimization (SEO) is a must.
SEO is the art and science of increasing a website's rankings - or placement - in the search engines. We make the pages within your site more attractive to the search engines by adjusting the structure, programming, content, and links. The higher a website's rankings in the search engine results pages, the more likely users will visit your site. Obviously, a site with a result on Page 1 of Google is going to get a lot more traffic than a site on Page 8.
Through SEO, you have the opportunity to brand your company, increase usability, find leads, and, finally, increase sales. Basically, SEO is a magnifying glass for your Website. First, however, your site needs to be ranked in the Search Engines.
How do Search Engines determine ranking?
It makes sense if you think about it, but actually a "spider" (it is the World Wide Web, after all), or a "bot" travels through the Internet via links and sends the information back to the Search Engine. The spider reads your site, tells the Search Engine about it, and bing bang boom, your site is on its way to being ranked. For the most part, it's that easy. Be careful, though; if your site is programmed or designed incorrectly, or if it uses Flash design, for instance, this may cause a problem for the spiders and bots when they're trying to index and list your site. This becomes your problem when your site isn't attaining any sort of ranking. We know how to handle this process effectively, especially since our Web development and Web marketing teams started working together.
So what are we going to do about it?
We'll put your site through a four-step process. First, we'll research your company. We want to know the ins and outs and all-arounds of what you do. Then we optimize. This could be anything from little changes to shiny new content to improved navigation; whatever is best for your site and your expectations. Then we wait. We perform analytics to see how our changes have improved your site and your sales. Once we've tracked the results, we'll return to the site to adjust and fine-tune everything. What you get is a Website that is hard-wired for marketing success.
What's this going to cost me?
Like any investment, SEO will pay for itself in the end. Our Web marketing team is chock full of experts. We know how to drive qualified traffic (the traffic that wants what you have) to your site. Furthermore, we'll track your site to provide numbers-based data so you know exactly what SEO is doing for your sales. In the end, what other marketing tool offers an average cost per lead of $0.29? (source: Entrepreneur Magazine)
Next Step:
Check out our SEO Case Studies, or get a Free SEO Evaluation of your site now.